Corporate Identity Guidelines - IMMERSIVE (Cineplex Rebrand)
Project Overview
As part of my Brand Identity task, I developed a comprehensive Corporate Identity Guidelines document for the rebranding of Cineplex, repositioned under the new name IMMERSIVE. Cineplex is a Canadian leader in film entertainment, amusement, and media, and this rebrand highlights the company’s role in creating unforgettable, multi-sensory experiences.
Design Approach
The guidelines emphasize clarity, accessibility, and consistency, with layouts built on a flexible grid system, typography aligned with IMMERSIVE’s cinematic and modern character, and a bold yet refined colour palette. The visual language was designed to convey storytelling, excitement, and audience connection, while embodying the concept of immersive entertainment.
Deliverables
The flipbook presents the following sections in a structured and visually engaging format:
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Front Cover – Branded design showcasing the IMMERSIVE identity.
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The Visual Identity – Logo lock-ups, color/monochrome variations, minimum size, and clear space rules.
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Corporate Typography – Primary and secondary typefaces with full alphabet specimens.
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Production Samples – Stationery system including letterhead, envelope, and business card.
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Brand Touchpoints – A strategic list of IMMERSIVE’s key touchpoints across film, leisure, and media.
Outcome
This project demonstrates my ability to translate a rebrand strategy into practical design standards while maintaining strong visual storytelling. The final flipbook serves as both a professional portfolio piece and a toolkit that could guide staff, suppliers, and partners in applying the IMMERSIVE identity consistently.